Future Tech

‘This is fine’ creator says AI startup stole his art

Bus stop shelter with red canopy and ad for Artisan AI reading "Stop Hiring Humans" and "For Work They Hate" on city sidewalk, San Francisco, California, September 30, 2025. (Photo by Smith Collection/Gado/Getty Images)

You’ve seen this comic before: An anthropomorphic dog sits smiling, surrounded by flames, and says, “This is fine.”

It’s become one of the most durable memes of the past decade, and now AI startup Artisan seems to have incorporated it into an ad campaign — an ad for which KC Green,…

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