Design & Systems

Otherwise you’re just a machine

Torn notebook paper listing eight design skills: Craft, Taste, Instinct, Creativity, System, Method, Ingenuity and Business.

AI is getting better at design. Designers should too.

The skills behind the work. Image created with AI.

I spend a lot of time looking at design work. Reviewing portfolios. Hiring designers. Working with design leaders, seniors and juniors. Sitting in critiques. Watching people explain how they…

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