Design & Systems

Every click has a price now. Who designs how that “feels”?

An cover illustration titled “Every click has a price now. Who designs how that feels?” showing a concerned UX designer working on a laptop, surrounded by AI pricing interface elements. A credit balance shows 1,180 credits remaining, while another message translates that balance into approximately three more prototypes. The illustration highlights how UX design can make AI token consumption, usage-based pricing and credit limits easier for users to understand.

As the all-you-can-eat AI era is ending, UX designers must adapt to a new reality

Since the democratization of AI, roughly by the end of 2022, companies sold access to their products for less than it costs them to run.

That didn’t last long.

Now, to try the latest models or pro versions of…

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