Design & Systems

Discovery is the work AI gives back

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A figure stands at a wooden signpost between two paths. One sign reads “Doing the work faster,” pointing left toward an industrial conveyor belt and grey overcast city. The other reads “Deciding what’s worth building,” pointing right toward a winding path through warm, sunlit hills.

Productivity is the floor of AI’s value, not the ceiling. New McKinsey research on where the durable returns actually live, and what that means for teams deciding what to build.

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At the end of 2025, almost nine in ten organizations surveyed by McKinsey in The state…

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