The deceptive nature of today’s AI conversation design and how to fix it | by Nicole Alexandra Michaelis | Apr, 2026

Where it all went wrong

Over the years, there have been various brand voice trends: from playful and bold to sounding “human” back to more serious speak. While some back and forth is to be expected, I do believe we got stuck on one idea: the ambition to sound human, to remain casual, and on…