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Apple reportedly testing four designs for upcoming smart glasses

SUN VALLEY, IDAHO - JULY 08: Apple CEO Tim Cook arrives at the Sun Valley lodge for the Allen & Company Sun Valley Conference on July 8, 2025 in Sun Valley, Idaho. Every year, some of the world's wealthiest and most powerful figures from the media, finance, technology, and political spheres converge at the Sun Valley Resort for the exclusive week-long conference hosted by boutique investment bank Allen & Co. (Photo by Kevin Dietsch/Getty Images)

Apple plans to sell its first smart glasses in 2027, with a possible unveiling at the end of this year, according to Bloomberg’s Mark Gurman.

Gurman has been reporting steadily on the evolution of the company’s smart glasses strategy, but now he has more details about how they’ll look…

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