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Design & Systems

The rhetorical mask of innovation

Posted by author-avatar metadiagram
June 4, 2026
On June 4, 2026
The rhetorical mask of innovation

How a single word lets us claim progress before we prove it

1970s Reliant Robin | Image source: https://www.adrianflux.co.uk/cult-classics/reliant-robin/

What is innovation? We hear this word used constantly, particularly in the creative, technology, healthcare, and education sectors. Companies…

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